CANADIAN PREMIER LEAGUE
We’re partnering with the Canadian Premier League to transform how soccer and sports are communicated. In a world saturated with competition on the pitch, in the stands, and in everyday life; our mission is to break through the noise, connect with new audiences, and build unforgettable brand experiences. It’s not just about being seen; it’s about being felt. Explore some of our campaigns that redefine what it means to stand out in the beautiful game.
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KIT LAUNCH
For the Canadian Premier League (CPL) kit launch, we teamed up with acclaimed visual artist YIS KID to elevate the campaign with gravity-defying imagery that embodies power, emotion, and raw energy.
The work captured the essence of the CPL's new kits, highlighting the league's continuous growth and passion with a sense of awe.
We elevated the CPL kit launch into a memorable visual spectacle, ensuring the campaign resonated with fans and pushed the boundaries of what sports imagery can be.
BALL LAUNCH
We teamed up with CGI artist Wes to bring the ball launch to life, adding CGI effects that elevated the video with enhanced realism and impact. Wes’s expertise brought dynamic moments to the forefront, pushing the limits of traditional sports visuals and creating a bold experience.
THE REJECTED TROPHIES
For the reveal of the newly designed CPL North Star Cup, we partnered with AI to reimagine what a trophy could look like, producing wild and humorous imagery that added a unique pre-reveal experience. The Rejected Trophies campaign captured attention with unexpected designs, amplifying the anticipation and creating a memorable moment leading up to the reveal.