top of page

OHT - NYC

OHTNYCCampaign03
Play Video

OHT NYC is a S&M streetwear brand that wanted to launch on a limited budget.

 

ROT$ introduced the brand by creating a live event featuring NYC influencers in a reimagined cam-girl experience where the focus was on the clothes.

 

True to cam-girl style, the event required only camera phones and laptops for the influencers to communicate with customers.