Reconstruction is a startup focused on supplemental Black Education. The company wanted to stage an event to launch the brand and drive subscriptions. The problem was the launch coincided with the rise of COVID-19.

 

So ROT$ partnered with pop culture icon DJ Jazzy Jeff and created a virtual online party for friends and family to celebrate their “Unapologetic Blackness” and learn about Reconstruction.

 

The result was over 300 email inquiries and a banger of a party.